Palm Beach (La Frondosa) is a family resort located in Bo. Hugom, San Juan, Batangas, running along the same coastline of the now popular LAIYA.

The Resort is designed to be a private retreat for those who prefer the tranquility and peace of a place with a well preserved natural setting as an alternative to other overdeveloped destinations. It is a combination of privately owned homes and resort facilities to serve the needs of its residents and guests. Visitors can enjoy beach activities amidst lush natural landscaping and charming tropical beach homes. These could range from a wonderful snorkeling experience only a few meters from the shoreline or exploring the corals aboard a kayak or a boat. Parents can enjoy watching their children while building sand-castles and experiencing the rushing of waves on their feet for the first time. Perhaps, others may simply choose to serenely lounge on a deck chair and be mesmerized by the view and the sound of the lapping waves.

Here, the only traffic is the multitude of fish navigating their way around corals and the only rush hour is the early morning rush to get to the water. The only noise and clatter are the lapping waves, rustling leaves and the occasional call of the local fishermen to partake of the catch of the day.

Other than these, everything else that surround you seem to slow down the pace of time, quiet the senses, and bring to light the created wonders that can be found in this tropical seaside paradise.



Palm Beach is located in Bo. Hugom, just after Bo. Laiya in San Juan, Batangas. It is a pleasant 2 ½ hour drive from Makati via the Skyway – South Superhighway – Maharlika Highway – Star Tollway – through Lipa – Padre Garcia – to San Juan, Batangas.

Please follow the directions below!

o Take South Super Highway heading south and EXIT at Maharlika Highway (Exit 50) that leads to Batangas , Lucena and Legaspi.
o Proceed along this Highway towards Sto. Tomas, Batangas (approximately 6 kms.) until you reach the STAR Toll entrance. Watch for the sign and ENTER the Star Toll to your RIGHT after the First Philippine Industrial Park. Drive till the END of the Star Toll Way for approximately 20 kilometers (around 15 minutes).
o EXIT and turn towards Lipa City proper (Batangas City is to the opposite direction). This is the old national highway (Laurel Highway), which then continues to Recto Street, the main street of Lipa City. You will pass De La Salle on your left. Take the right leg when you hit a fork on the road where there is a McDonald’s (this is about 1 kilometer from the exit of Star Toll Way).
o TURN RIGHT on Torres Street, with a Mercury Drug at the Southeast corner. This is past Greenwich Pizza and Andoks Lechon.
o Torres Street will take you past the Carmelite Convent and towards the towns of Padre Garcia and Rosario.
o Take a LEFT towards Padre Garcia after the sign; pass the Public Market and turn RIGHT immediately after.
o Travel for approximately 20 kilometers and you will see a sign of the Batangas Racing Circuit. Veer LEFT at this point and this road will take you all the way to San Juan.
o In the town of San Juan, you will pass a Petron Gas Station and a Dunkin Donut. Proceed further, then TURN RIGHT immediately after the Municipal Hall. This road will take you to the Barrios of Laiya and Hugom. The distance from Municipal Hall to the Resort is 21 kms, the last 4 kms of which are unpaved gravel roads (high ground clearance vehicles, AUV’s, Pick-ups, Vans, or SUV’s, are recommended).
o Follow this road till the foot of the hill, drive up for another kilometer. You will pass the entrance to La Luz Resort. Proceed further up until you see a crossing bar on your left. Take this road to bring you down to Palm Beach.
o Caution: Some portions of the road are slippery when wet.
o Drive safely.

The Resort is ACCESSIBLE TO BUSES and cars.

Only Smart has a signal in the resort.

The Globe signal is only until the foot of the hill before ascending.

For more info, visit their site CLICK HERE

3 comments

  1. Avee  

    June 22, 2008 at 7:33 AM

    I used to go to Batangas when my best friend was still in PI. She is from Bauan. I have another friend whom I run to when I am down and love to stay in their place so peaceful.

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  2. Berryblitz  

    June 25, 2008 at 5:48 AM

    wow that place looks so peaceful...

  3. misa  

    March 23, 2010 at 10:36 PM

    I really Love Batangas Beach resorts! I've been in Bauan, Calatagan, Cuenca, Calaca, Ibaan, Laurel, Lian and i really enjoy staying at this places. You must really try it. So peaceful and you will surely will have a nice vacation here. I will surely come back and see more other beach resorts in Batangas.


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